In today’s product-led growth era, collecting timely customer feedback is mission-critical. Whether you’re measuring NPS, CSAT, or user sentiment, choosing the right tool makes all the difference.
In this showdown, we compare Refiner, Delighted, and Survicate — three top-tier feedback tools in 2025 — across survey flexibility, integrations, analytics, and pricing.
Quick Comparison Table
| Feature | Refiner | Delighted | Survicate |
|---|---|---|---|
| Best For | SaaS & B2B startups | eCommerce & mobile apps | Mid-size & enterprise UX |
| Survey Types | NPS, CSAT, CES, onboarding | NPS, CSAT, CES | 15+ survey types |
| In-App Surveys | ✅ Yes | ✖ No | ✅ Yes |
| Email Surveys | ✅ Yes | ✅ Yes | ✅ Yes |
| Trigger-Based Targeting | ✅ Advanced | ✅ Basic | ✅ Rules-based |
| Integrations | ✅ Segment, HubSpot, etc. | ✅ Shopify, Slack, Zapier | ✅ Intercom, HubSpot, GA |
| Analytics & Segmentation | ✅ Deep user insights | ✅ Real-time reports | ✅ Dashboard + exports |
| UI/UX Customization | ✅ High | ✅ Moderate | ✅ Moderate |
| Pricing (Monthly) | From $79/month | From $25/month | From $89/month |
1. Refiner
Overview:
Refiner is built for modern SaaS teams that want in-app user surveys with precision targeting and deep analytics.
Best For:
B2B SaaS founders and growth teams who want to embed contextual surveys into web apps.
Key Features:
- NPS, CES, CSAT & custom survey formats
- Precise audience segmentation
- In-app surveys + email delivery
- User profile enrichment
- Integrates with Segment, HubSpot, Slack, and more
Pros:
✔ Advanced targeting logic
✔ Seamless in-product surveys
✔ Lightweight widget, quick install
✔ Strong analytics + user tagging
Cons:
✖ Pricing starts higher than others
✖ No mobile SDK
✖ Learning curve for advanced setups
Pricing:
Starts at $79/month
Free 14-day trial available
2. Delighted
Overview:
Delighted, now part of Qualtrics, is a fast, easy-to-use survey tool perfect for quick NPS and customer satisfaction campaigns.
Best For:
eCommerce stores, mobile apps, and support teams that want to launch feedback campaigns fast.
Key Features:
- NPS, CSAT, CES, 5-star ratings
- Email, web, SMS, and link surveys
- Integrations with Shopify, Help Scout, Zapier
- Dashboards with trend analysis
Pros:
✔ Super intuitive UI
✔ Free plan available
✔ Excellent for small teams
✔ Minimal setup time
Cons:
✖ No in-app survey widget
✖ Limited survey branching
✖ Less customizable look and feel
Pricing:
Free plan available
Paid starts at $25/month
Premium: Custom
3. Survicate
Overview:
Survicate offers a comprehensive customer feedback suite — from on-site popups to advanced integrations — ideal for mid-to-large teams.
Best For:
Product, UX, and marketing teams that want multi-channel feedback with flexible logic.
Key Features:
- Website, in-app, email, and link surveys
- 15+ question types
- Targeting rules and logic
- NPS widgets, user tagging, reporting
- Native integrations: HubSpot, Intercom, GA
Pros:
✔ Highly versatile for different teams
✔ Easy to use with robust templates
✔ Great for user research and churn prevention
✔ Automated feedback workflows
Cons:
✖ Slightly overwhelming UI for new users
✖ Higher pricing tiers for full features
✖ Response rate varies by channel
Pricing:
Free plan available
Paid from $89/month
Business & Enterprise plans: Custom
Use Case Recommendations
| Use Case | Best Tool |
|---|---|
| In-app feedback for SaaS | Refiner |
| Quick NPS for ecommerce or support | Delighted |
| Multi-channel user research | Survicate |
| CRM-based segmentation + logic | Refiner |
| Launching fast with no tech setup | Delighted |
| UX & product feedback at scale | Survicate |
Final Verdict
- Choose Refiner if you’re a SaaS brand needing targeted in-app surveys and user analytics.
- Go with Delighted if you want fast, reliable email and SMS feedback with minimal setup.
- Pick Survicate if you’re a product or marketing team that needs multi-channel surveys, templates, and deep logic.
