In the world of eCommerce, email remains one of the highest-ROI marketing channels. For Shopify store owners, the right email marketing tool can help boost conversions, recover abandoned carts, retain loyal customers, and increase lifetime value.
But with dozens of tools available, which email platform should you choose?
We’ve rounded up the best email tools for Shopify stores in 2025, each offering unique features for automations, segmentation, and integrations — all designed to help you sell more on autopilot.
🔍 Quick Comparison Table
| Tool | Best For | Free Plan | Starts At |
|---|---|---|---|
| Klaviyo | Advanced segmentation & flows | ✅ Yes | $20/month |
| Omnisend | Omnichannel eCom marketing | ✅ Yes | $16/month |
| MailerLite | Simplicity + affordability | ✅ Yes | $10/month |
| Privy | Popups + email/SMS combo | ✅ Yes | $24/month |
| Shopify Email | Native, simple campaigns | ✅ Yes | Pay-as-you-go |
✅ 1. Klaviyo
Best For: High-growth Shopify stores that want advanced automation & segmentation.
Overview:
Klaviyo is the gold standard for Shopify email marketing. It offers deep integration, rich customer data, powerful flows, and predictive analytics.
Key Features:
- Abandoned cart, welcome, and post-purchase flows
- Deep segmentation based on behavior, order value, and custom events
- SMS marketing included
- A/B testing and performance reports
- Pre-built Shopify templates
Pros:
✔ Built for Shopify from the ground up
✔ Incredibly powerful automation
✔ Best-in-class segmentation & personalization
Cons:
✖ Can feel overwhelming for beginners
✖ Costs scale with subscribers
Pricing:
- Free for up to 250 contacts
- Paid plans start at $20/month
✅ 2. Omnisend
Best For: Shopify stores looking for email + SMS + push notifications in one platform.
Overview:
Omnisend is a popular eCommerce-focused marketing platform offering multi-channel automation with excellent pre-built workflows.
Key Features:
- Pre-built automation (cart recovery, browse abandon, welcome)
- Email + SMS + Push in one flow
- Product picker + discount blocks
- Drag-and-drop campaign builder
- Segmentation and campaign scheduling
Pros:
✔ Great for omnichannel campaigns
✔ Easy Shopify product integration
✔ High deliverability rates
Cons:
✖ Reporting is less detailed than Klaviyo
✖ Some features require mid-tier plan
Pricing:
- Free for up to 250 contacts / 500 emails
- Paid plans start at $16/month
✅ 3. MailerLite
Best For: Budget-conscious Shopify stores and beginners.
Overview:
MailerLite is a clean, easy-to-use platform with strong Shopify integration and generous pricing. It’s great for new stores just starting with email marketing.
Key Features:
- Shopify product import
- Drag-and-drop editor
- Automation flows
- Landing pages and forms
- A/B testing
Pros:
✔ Clean UI and beginner-friendly
✔ Excellent value for money
✔ Shopify integration via app or Zapier
Cons:
✖ Limited eCommerce features vs Klaviyo/Omnisend
✖ Basic reporting in free plan
Pricing:
- Free up to 1,000 subscribers
- Paid starts at $10/month
✅ 4. Privy
Best For: Shopify brands that want on-site popups + email + SMS in one place.
Overview:
Privy started as a popup builder but now offers email & SMS tools tailored for Shopify. It’s ideal for list building and sending quick promotional campaigns.
Key Features:
- Exit-intent & embedded popups
- Welcome series and cart abandonment flows
- Email & SMS campaigns
- Drag-and-drop editor
- One-click Shopify install
Pros:
✔ Best-in-class list-building tools
✔ Quick to set up and start sending
✔ Combines email + popups + SMS
Cons:
✖ Not as robust as Klaviyo for segmentation
✖ Limited templates
Pricing:
- Free plan available
- Paid starts at $24/month
✅ 5. Shopify Email
Best For: New Shopify stores sending simple email campaigns.
Overview:
Shopify Email is the built-in email tool by Shopify, perfect for simple newsletters and promotions. It’s great for beginners or very small stores.
Key Features:
- Simple campaign builder
- Drag-and-drop email templates
- Product block integrations
- Basic performance analytics
- Works inside your Shopify dashboard
Pros:
✔ No need for separate app
✔ Affordable, pay-as-you-go
✔ Clean, Shopify-native UI
Cons:
✖ Limited automation and targeting
✖ Not ideal for scaling or segmentation
Pricing:
- Free for 10,000 emails/month
- Then $1 per 1,000 emails sent
🧠 How to Choose the Right Email Tool for Your Shopify Store
| Business Stage | Recommendation |
|---|---|
| Just starting | Shopify Email or MailerLite |
| Scaling store | Omnisend or Klaviyo |
| Focused on popups + SMS | Privy |
| Need deep automation | Klaviyo |
| Want simple + cheap forever | MailerLite (free up to 1,000) |
Final Thoughts
Email marketing is the highest-ROI channel for eCommerce — and Shopify makes it easier than ever to integrate powerful tools that grow your list, increase sales, and automate follow-ups.
- Use Klaviyo if you want powerful segmentation and automation
- Try Omnisend for email + SMS + push in one
- Start with Shopify Email if you want something simple and native
- Use Privy to turn traffic into leads fast
