Cold email remains one of the most effective B2B outreach strategies — when done right. Whether you’re booking sales calls, validating a startup, or scaling a lead gen agency, having the right cold email automation tool is critical.
In this comparison, we dive into Lemlist, QuickMail, and Mailshake — three of the most trusted platforms for outbound email in 2025.
We cover features, deliverability, personalization, pricing, and use cases — so you can choose the right platform to grow your pipeline.
Quick Comparison Table
| Feature | Lemlist | QuickMail | Mailshake |
|---|---|---|---|
| Best For | Visual email + warm-up | Deliverability + automation | Sales + marketing teams |
| Email Warm-Up | ✅ Built-in (Lemwarm) | ✅ Auto-warmer | ✅ Included (basic) |
| Personalization | ✅ Images, videos | ✅ Text merge + logic | ✅ Merge fields |
| LinkedIn + Call Outreach | ❌ Email only | ❌ Email only | ✅ Multichannel |
| Inbox Rotation | ✅ Yes (limited) | ✅ Yes (unlimited) | ❌ Single inbox |
| CRM Integration | ✅ HubSpot, Pipedrive | ✅ API + Zapier | ✅ Native & Zapier |
| UI & UX | Visual, modern | Lightweight, efficient | Polished + sales-driven |
| Pricing Starts At | $59/month | $49/month | $58/month |
1. Lemlist
Overview:
Lemlist is known for its personalized cold email campaigns — with images, dynamic fields, and strong deliverability tools like Lemwarm. It’s built for founders, agencies, and growth teams who want creative, high-reply outreach.
Best For:
Creative cold outreach, sales freelancers, growth hackers.
Key Features:
- Personalized images, videos, and text
- Campaign automation with triggers
- Email warm-up (Lemwarm)
- Basic inbox rotation
- Team management dashboard
Pros:
✔ High reply rates via visual personalization
✔ Strong warm-up tools
✔ Built-in email health scoring
Cons:
✖ Limited inbox rotation
✖ No multichannel (email only)
✖ Slight learning curve
Pricing:
- Starts at $59/month
- Lemwarm included in Growth+ plans
2. QuickMail
Overview:
QuickMail is focused on high-volume, deliverability-first cold emailing. It’s perfect for agencies and lead gen teams that manage multiple inboxes and care deeply about inbox placement.
Best For:
Agencies, SDR teams, and deliverability-focused users.
Key Features:
- Inbox rotation (send from multiple accounts)
- Smart auto-warmer
- Powerful scheduling and failover
- Built-in safety checks and deliverability scoring
- Shared inbox dashboard + team tools
Pros:
✔ Excellent inbox rotation + sending logic
✔ Great for managing high-volume campaigns
✔ Extremely stable + fast delivery engine
Cons:
✖ Less visual/creative personalization
✖ UI feels basic
✖ Lacks native multichannel outreach
Pricing:
- Starts at $49/month/inbox
- Warm-up included
3. Mailshake
Overview:
Mailshake is an outbound sales platform with email + LinkedIn + phone outreach — designed for B2B teams who want structured pipelines, lead scoring, and collaboration.
Best For:
Sales teams, marketers, and B2B founders who need multichannel outreach.
Key Features:
- Email, phone, and LinkedIn automation
- Shared templates and team tools
- Lead scoring + engagement tracking
- Gmail + Outlook integrations
- Built-in dialer (US/Canada)
Pros:
✔ Multichannel outreach
✔ Clean UX and reporting
✔ Built for sales workflows
Cons:
✖ No inbox rotation
✖ Limited personalization formats
✖ Warm-up is basic compared to Lemlist/QuickMail
Pricing:
- Starts at $58/month/user
- Phone dialer is add-on
Feature Breakdown Summary
| Feature | Lemlist | QuickMail | Mailshake |
|---|---|---|---|
| Visual Personalization | ✅ | ❌ | ❌ |
| Deliverability Focus | ✅ | ✅✅✅ | ✅ |
| Inbox Rotation | ✅ Limited | ✅ Unlimited | ❌ |
| Multichannel (Email+Call) | ❌ | ❌ | ✅ |
| CRM Integrations | ✅ | ✅ | ✅ |
| Cold Email for Agencies | ✅ | ✅✅✅ | ✅ |
Final Verdict: Which One Should You Choose?
- Use Lemlist if you’re a freelancer or startup doing creative outreach and want image/video personalization and easy campaign setup.
- Use QuickMail if you’re running cold email at scale, care about deliverability, and manage multiple inboxes.
- Use Mailshake if you’re running a structured sales process and want multichannel follow-ups (email + call + LinkedIn).
