Interactive quizzes are more than fun—they’re lead-generation powerhouses. For agencies, coaches, and SaaS brands, quiz funnels can dramatically boost engagement and conversions.
In this comparison, we break down three of the top quiz funnel platforms in 2025: Outgrow, Interact, and involve.me — based on lead capture, design, integrations, and pricing.
Quick Comparison Table
| Feature | Outgrow | Interact | involve.me |
|---|---|---|---|
| Best For | SaaS & marketers | Coaches & creators | Ecommerce & digital brands |
| Quiz Types | Calculators, assessments | Personality, scored, polls | Quizzes, forms, surveys |
| Lead Capture Forms | ✅ Yes (customizable) | ✅ Yes | ✅ Yes |
| Templates | ✅ 100+ industry options | ✅ Drag-and-drop templates | ✅ Modern templates |
| Logic Branching | ✅ Yes (advanced) | ✅ Yes (simple) | ✅ Yes (multi-layered) |
| Design Flexibility | ✅ High (embed, full-page) | ✅ Good | ✅ Very customizable |
| CRM & Zapier Integration | ✅ Yes | ✅ Yes | ✅ Yes + native webhooks |
| Analytics + Conversion Data | ✅ Yes | ✅ Basic | ✅ Detailed + A/B testing |
| Pricing (Monthly) | From $25/month | From $39/month | From $25/month |
1. Outgrow
Overview:
Outgrow is a powerful platform for building interactive content funnels like quizzes, calculators, polls, and product recommendations.
Best For:
Agencies, SaaS teams, and consultants who want data-driven lead generation at scale.
Key Features:
- Quiz + calculator builder
- Multi-question logic & branching
- Lead forms + gated results
- Real-time results scoring
- A/B test variations + analytics
Pros:
✔ Best-in-class for B2B lead funnels
✔ Embed anywhere or host standalone
✔ Supports advanced quiz logic
✔ Strong integrations (HubSpot, Salesforce, Mailchimp)
Cons:
✖ Steeper learning curve
✖ Higher cost for white-labeling
✖ May feel overkill for small brands
Pricing:
Starts at $25/month (Essentials)
Business & Enterprise: Custom
2. Interact
Overview:
Interact is a simple, drag-and-drop personality quiz and lead gen tool popular among creators, coaches, and small businesses.
Best For:
Personal brands, coaches, and marketers who want engaging quizzes that convert.
Key Features:
- Personality quiz builder
- Email opt-in + lead segmentation
- Social sharing optimization
- CRM integrations: ConvertKit, Mailchimp, ActiveCampaign
- Prebuilt quiz templates by niche
Pros:
✔ Intuitive UX for non-tech users
✔ Great for lead magnets
✔ Works well for email funnels
✔ Excellent quiz template library
Cons:
✖ Limited logic branching
✖ No calculators or assessments
✖ Fewer design customizations
Pricing:
Free trial
Paid starts at $39/month
Growth: $89/month
3. involve.me
Overview:
involve.me is a modern platform for building interactive quizzes, surveys, and payment funnels with sleek visuals and deep integrations.
Best For:
Startups, ecommerce, and agencies that want flexible, embeddable quiz forms with Stripe support.
Key Features:
- Quiz builder + form logic
- Stripe payments + subscriptions
- Conditional redirects & scoring
- Webhooks + native CRM integrations
- Design editor with full layout control
Pros:
✔ Great visual builder
✔ Payment + lead capture in one tool
✔ Built-in analytics and A/B testing
✔ Works well with Zapier + Webhooks
Cons:
✖ Smaller template library
✖ Takes time to set up branching logic
✖ Free plan has limited branding controls
Pricing:
Free plan available
Starter: $25/month
Pro: $55/month
Use Case Recommendations
| Use Case | Best Tool |
|---|---|
| SaaS lead generation + calculators | Outgrow |
| Coaches and personal brands | Interact |
| Ecommerce lead + checkout funnel | involve.me |
| Data scoring + CRM syncing | Outgrow |
| Personality quizzes + list building | Interact |
| Stripe payment in quizzes | involve.me |
Final Verdict
- Use Outgrow if you’re a SaaS or agency creating advanced quiz funnels, ROI calculators, or interactive lead magnets.
- Choose Interact if you’re a coach, creator, or marketer who wants to launch high-converting personality quizzes fast.
- Go with involve.me if you’re building quiz + payment + analytics funnels for ecommerce, product quizzes, or subscriptions.
