AI writing tools have become essential for content marketers, bloggers, and SEO professionals. Whether you’re creating product descriptions, long-form blog posts, or high-converting ad copy, tools like WordHero, Scalenut, and Anyword can help you generate content at scale.
But with so many platforms offering similar features, how do you know which one is right for your workflow?
In this guide, we compare WordHero vs Scalenut vs Anyword based on content quality, SEO capabilities, use cases, and pricing — so you can confidently choose the best AI writer for your content goals.
Quick Comparison Table
| Feature | WordHero | Scalenut | Anyword |
|---|---|---|---|
| Best For | Quick content creation | SEO + long-form content | Ad copy + conversions |
| Long-form Editor | ✅ Yes | ✅ Yes (Cruise Mode) | ✅ Yes |
| AI Framework | GPT-3.5 / GPT-4 | GPT-4 + custom engine | Proprietary + GPT |
| SEO Optimization | ❌ No native SEO | ✅ Built-in NLP + SERP | ✅ SEO score + analytics |
| Templates | 70+ | 40+ | 100+ (ad, blog, landing) |
| Predictive Performance | ❌ No | ✅ SERP heatmap | ✅ Score + Conversion intent |
| Use Cases | Blogs, product copy | Blogs, SEO, pillar pages | Ads, email, product pages |
| Free Plan | ❌ No | ✅ Trial available | ✅ Free trial |
| Pricing Starts At | $39/month | $20/month | $29/month |
1. WordHero
Overview:
WordHero is a lightweight, affordable AI writing assistant with over 70+ templates and a growing fanbase among bloggers, freelancers, and solopreneurs.
Best For:
Quick blog drafts, product descriptions, idea generation.
Key Features:
- One-click article writer
- 70+ writing tools (emails, headlines, Quora answers, etc.)
- Long-form editor
- Multiple languages
- Plagiarism checker via Copyscape (manual)
Pros:
✔ Extremely easy to use
✔ Fast content generation
✔ One-time lifetime deals available
✔ Good for general content creation
Cons:
✖ No built-in SEO tools
✖ No real-time performance scoring
✖ Requires editing for factual accuracy
Pricing:
- Lifetime deal (via AppSumo) or
- Monthly plan: $39/month
2. Scalenut
Overview:
Scalenut is a powerful AI + SEO content tool that helps you generate high-ranking long-form content. It includes SERP analysis, NLP optimization, and workflow automation — ideal for SEO writers and agencies.
Best For:
SEO-focused blog posts, content marketers, agencies.
Key Features:
- Cruise Mode: Step-by-step blog writing
- SEO score + NLP keywords
- Competitor SERP outline analysis
- Keyword planner + topic cluster generator
- Content audits + optimization tools
- AI templates for short-form too
Pros:
✔ Built-in SEO features
✔ Cruise Mode makes writing easy
✔ Google NLP & real-time optimization
✔ Integrates with WordPress, Semrush
Cons:
✖ Slightly complex UI
✖ Takes time to master SERP tools
✖ Not ideal for ad copy or email
Pricing:
- Free trial available
- Paid starts at $20/month
- Growth plan (with SEO): $40–$79/month
3. Anyword
Overview:
Anyword focuses on AI-generated copy that converts, making it ideal for ads, product pages, and conversion-focused headlines. It offers predictive scoring and personas, making it a favorite among ad buyers and CRO teams.
Best For:
Marketers writing Facebook Ads, Google Ads, emails, landing pages.
Key Features:
- Predictive performance scoring
- Target audience personas
- Built-in optimization for tone + intent
- Data-driven copy for ecommerce & ads
- Long-form editor for blog content
- A/B copy testing preview
Pros:
✔ Excellent ad copywriter
✔ Unique predictive analytics
✔ Conversion-focused prompts
✔ Integrates with Shopify, HubSpot, etc.
Cons:
✖ Premium pricing for full access
✖ Blog features less advanced than Scalenut
✖ Less control over formatting
Pricing:
- Free trial: Yes
- Starter: $29/month
- Business plans scale with usage
Use Case Recommendations
| Goal | Best Tool |
|---|---|
| Fast content generation | WordHero |
| SEO-optimized blog content | Scalenut |
| High-converting ad copy | Anyword |
| Topic clusters + SERP targeting | Scalenut |
| Facebook/Google Ad campaigns | Anyword |
| Budget-friendly general use | WordHero |
Final Verdict
- Choose WordHero if you’re a solo creator or blogger who wants fast, affordable AI writing without advanced SEO.
- Use Scalenut if you need to rank content on Google, plan clusters, and generate SEO-friendly blogs at scale.
- Go with Anyword if your focus is copy that converts, especially for paid ads, ecommerce, and product descriptions.
